Otis Legacy notes 01-28-10 / Hugh Hart

PRINT VERSUS WEB

print: white-out is forever

web: the world is your copy editor

print: written in stone

web: written on water

print: slide the paper under the door

web: just press "send"

print: weÕre telling you

web: we're starting a conversation

print: read

web: click

print: fixed

web: flexible

print: pony express

web: google

print: vertical

web: centrifugal

print: text reigns supreme via superior resolution and minimal distractions

web: jack of all media, master of none

print: bring an extra pencil

web: bring batteries

PRINT AND WEB:

simple is good

detail counts

who what when where why how (why and how are tricky)

pay attention

a clear path filled with twists and turns

broad to specific, specific to broad

listen

collaboration usually makes it better

examples rule

respect "the thing in the air"

pare away clutter so "voice" rings true

homework earns trust

trust sparks spontaneity

go with the flow

make the connections

know your audience

have fun

http://www.hughhart.com